Customer acquisition and partner network

The Concept project shows two capabilities at once: a customer acquisition system and the organization of a partner network.

The context

When a company has many allies, distributors, partners or representatives, growth can turn into a problem of organization. A list of partners is only the starting point: you need to know who they are, how they are organized, what relationship they have with headquarters, what activities they run, how they can grow and how the organization can support them.

What gets built

On one side, acquisition: the work went past content and paid media to build a structure aimed at generating new customers and commercial opportunities — strategy, content, paid media, leads and customer acquisition as one chain.

On the other, the network: Asaulia worked on building a partner network that lets the central organization manage its allies better and drive the growth of that community, following the logic central organization → partners → community → activity → growth.

What it proves

That community and commercial growth belong together. A partner can bring in new customers, an event can strengthen the network and the network can create new opportunities. That makes Asaulia a growth ally and a means of building and managing commercial ecosystems.